Bridge the gap between your audience and your creative business. I can help.
Refreshed branding collateral and renewed website for corporate leadership company Neumann Leadership. Project included necessary logo related graphics, letterhead, and typography package. Web deliverables included project analysis of existing web infastructure for seemless integration with existing domain profile and email service, installation of new content management system (wordpress), theme selection and installaton, 1 hour of theme customization, and related web/graphic design.
Renewed branding concept and brand package for community-driven yoga studio East Side Yoga. Working with client to establish cohesive brand identity consistent with values of her business. Project includes necessary logo related graphics, typography package, and consultation sessions for website concept and design.
UBC Opera required the implementation, creation and continued maintenance of an easy-to-use blog. The UBC Operatonic Blog was developed using existing tools and a wordpress platform supported by on-campus systems. Integrated into the overall online communication strategy that focuses on providing content along the entire spectrum of communication velocities, the blog provides opportunities for students to directly communicate with their audience about their experience as new opera singers. A schedule was created where students would be able to submit entries to be posted. In addition, blog entries could be reposted on other social media platforms to generate continued audience interest throughout the season.
UBC Opera required the implementation, creation and continued maintenance of an easy-to-use enewsletter. The newsletter was integrated into the overall online communication strategy that focuses on providing content to segmented targets along the entire spectrum of communication velocities. UBC Opera E-News was developed using the mailchimp platform. Project included creative, scheduling, segmentation, copywriting and co-ordination with UBC partners to ensure consistency with university privacy policy and adherence to FIPPA (Freedom of Information and Protection of Privacy Act).
Complete redesign of UBC Opera’s web identity including web architecture, navigation, pagination, web graphics and banners, copy-writing and content management throughout the season. Project included purchase of a new unique web domain name (www.ubcopera.com) that enabled internal webmail communication and file sharing using a simple google docs platform.
