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Prepared new creative catalogue mock-ups for UBC Press design presentation. The University of British Columbia Press is Canada’s leading social sciences publisher.
Sample creative branding mock-up for ‘kids tees’—an exclusive kids only t-shirt company.
Refreshed branding collateral and renewed website for corporate leadership company Neumann Leadership. Project included necessary logo related graphics, letterhead, and typography package. Web deliverables included project analysis of existing web infastructure for seemless integration with existing domain profile and email service, installation of new content management system (wordpress), theme selection and installaton, 1 hour of theme customization, and related web/graphic design.
Creative work for community-based smiling initiative. Campaign goal is to use social media as a platform to encourage community good will and happiness through random acts of smiling.
Poster series for East Side Yoga Studio for new branding launch. Includes print consultation and coordination.
Renewed branding concept and brand package for community-driven yoga studio East Side Yoga. Working with client to establish cohesive brand identity consistent with values of her business. Project includes necessary logo related graphics, typography package, and consultation sessions for website concept and design.
Marketing services and communications strategy for UBC Opera's Rusalka. Development, implementation and management of strategic marketing plan focused on appealing directly to target audiences and building patron loyalty. Deliverables included full creative development and targeted advertising plan with oversight of the creation, design, copywriting and production of various printed and web promotional materials. Rusalka was UBC Opera’s highest grossing opera to date.
Building on the look and feel of its previous season, UBC Opera required refreshed graphics standards for its 2012-2013 Season. One of its foundational promotional pieces is the season brochure. Typography, copy and format was enhanced and refined. A revised distribution strategy was also developed that would leverage the database in the ticketing system.
PuSh International Performing Arts Festival required specialized signage for multiple venues to encourage the use of their social media platforms. Creative and copywriting maintained the consistency of the PuSh branding, look and feel for the 2012 Festival year.
Communications plan and creation of promotional material for The Crucible: Lecture Series. Included co-ordination with strategic partners on campus to leverage academic communications channels to promote the series.
Creative design for Albert Herring. Project included art direction for photo shoot. Creative was used for all other print and web collateral and photographs were used for publicity.
Working with the Vancouver Recital Society developed the creative identity for their Recitals Under 35 program targeted towards youth audience development.